ABOUT US:
ANT PRICING
Gain the crucial edge: Market monitoring that makes the difference!
Ant Pricing is a company based in Europe and Africa that helps you monitor competitor activities and analyze market trends. Our expertise spans various industries, supporting both brand manufacturers and online retailers in better understanding their competitive landscape and refining their market strategies.
Our bilingual project managers have experience in both the European and U.S. markets. This allows us to deliver tailored, market-specific analyses for each project. Whether it’s complex pricing inquiries or comprehensive market studies, our flexible and responsive team always adapts to your needs.
Numerous renowned brands from the furniture, electronics, and medical industries, as well as specialized online retailers and service providers, already trust our actionable insights and strategic support. Let’s work together to drive your market success. Contact us to learn more about how we can meet your individual requirements.
OUR APPROACH: Much more than classic software for price and market analysis
The market is flooded with price monitoring and market analysis programs, but the results are disappointing. Often, market and price monitoring software delivers inaccurate, incomplete, or unreliable data. This software can only match a limited number of items accurately, resulting in data that does not contribute to reliable decision-making. What good is it if some items are matched with a high probability of accuracy, some with a low probability, and the rest not at all? To make decisions, you need data you can rely on 100%.
Moreover, automated price crawlers are increasingly being blocked by websites, and the market conditions are constantly changing: old competitors disappear, new ones emerge, and strategies shift. Relying solely on price crawling software puts you at risk of missing such changes – or having to constantly make time-consuming adjustments to the software.
What makes ANT PRICING unique
At Ant Pricing, we take a different approach: First, we discuss your specific goals and then develop a tailored solution based on our experience from many successful projects. In doing so, we combine artificial intelligence and our proprietary software with exactly the manual work needed to achieve precise and relevant results.
Our analysis is not limited to prices. We also closely examine the product assortments, item descriptions, and search engine presence of your competitors. This way, we uncover strategic opportunities that give your brand real competitive advantages.
Our expert team: years of experience & in-depth expertise
Our highly skilled data analysts in Nairobi and our experienced, German- and English-speaking project managersform a well-coordinated team. They ensure that every project receives individual attention and the highest level of precision. With their many years of experience in the European market and their deep understanding of the dynamics of various industries, we effectively tailor our approach to meet your requirements.
Needs Analysis
Our project managers not only capture your requirements but also take the time to truly understand the context and the specific nuances of your goals – something pure automation cannot achieve. Through detailed discussions, our team refines your ideas into a concept that is perfectly tailored to the individual needs of your market.
Experience-based insights
Trained data analysts monitor, validate, and optimize all processes in real-time to ensure the highest accuracy and relevance. Unlike purely automated systems, our team can quickly adjust processes and recognize improvements. This allows us to remain flexible and respond swiftly to new information or changes in the competitive landscape.
Concept Development
In contrast to purely automated processes based on static data models, we rely on a Human-in-the-Loop (HITL) approach: Experienced project managers refine each concept using insights from previous projects and taking current market dynamics into account. This human touch enables us to identify subtle trends and changes that often elude automated tools, making the final result even more relevant and actionable.
Project Expansion
During the expansion phase, our human oversight ensures that all project components align with the evolving goals at all times. By actively involving our team in the monitoring, analysis, and adjustment of workflows, we can seamlessly add new services or scale processes – without sacrificing precision or flexibility. This approach allows for strategic adjustments that go far beyond what automated systems alone could achieve.
Market and Price Monitoring: Humans Remain Irreplaceable
Automated website crawling tools offer speed, but our method combines the best of automation with human expertise. This results in more accurate, differentiated, and ultimately more actionable insights. Humans are indispensable when it comes to context and critical thinking – for instance, when assessing shifts in competition, identifying new trends, or making strategic adjustments. Through this approach, we provide not just data, but meaningful, strategic insights that help guide your key decisions.
YOUR ADVANTAGES: GAIN A COMPETITIVE EDGE WITH ANT PRICING
Automated
Price Monitoring
Optimization
of Your Pricing Strategy
Analysis of Competitors & Market Development
Provision of Real-Time Price Data
Increase in Competitiveness
Saving Valuable Resources
Custom
Reports
Continuous Price Monitoring
Up-to-date on Price Changes
SUCCESS STORIES: OUR COMPLETED AND ONGOING PROJECTS
Brand Manufacturers
A renowned manufacturer of kitchen appliances distributes its range through selected dealers with a unified pricing system. However, reports of special offers from both authorized and unauthorized dealers began to accumulate. Within a short time, market prices dropped significantly, with each vendor blaming the others for the discounts. Together, we developed a process to check prices daily across defined competitors and platforms. Deviations from the recommended retail prices were immediately reported and documented. After just a few weeks, the recommended price level was restored, and the monitoring was reduced to a weekly cycle.
Bus Travel Companies
A company specializing in customized bus tours faced significant challenges in determining its competitors‘ prices. Together, we defined appropriate inquiries and target competitors, collecting the necessary information both in writing and by phone. We discovered that our client had been underpricing its offerings and was able to increase its prices by 18%. Since then, we repeat this process biannually while also monitoring new market entrants, incorporating them directly into our analysis. This ensures that prices remain competitive and up to date.
International Online Retail
Our client offers around 40,000 items, many of which are highly price-sensitive and available from numerous suppliers. Due to the large product range and the high number of competitors, pricing became very complex – traditional price crawlers struggled with missing product identifiers such as EAN codes or manufacturer part numbers. Together with the client, we defined the key competitors and platforms and additionally simulated the traditional customer search via search engines to capture all potential suppliers. We conducted this research manually and stored all the information in our own pricing software. After just a few weeks, we implemented active pricing, where the selling prices were adjusted to the level of the cheapest supplier, provided certain conditions (e.g., minimum margin and availability) were met. We then automatically contacted all affected suppliers when the required margin could not otherwise be maintained. As a result, the retail company was able to reduce its purchasing prices by up to 40% in individual cases and by an average of nearly 4% across the entire range. This successful project has since been continuously maintained.
Asian Medical Device Manufacturer
A Japanese manufacturer of medical devices, after its success in Asia and America, wanted to establish a foothold in Europe. Together, we identified the key competitors and created a detailed matrix of trade structures, margins, and end-consumer prices at hospitals and doctor’s offices. After about three months of research, the company successfully launched in the European market with a tailored product range and pricing system. Since then, we have continuously monitored price developments and specifically analyzed how the competition is reacting to the market entry.
Concrete Case Study for Download:
BECAUSE OUR TEAM MAKES THE DIFFERENCE
Our employees are the heart of our work. Their competence, knowledge, and dedication are the driving force behind our success. Our project managers bring experience from leadership positions in media companies, call centers, and outsourcing firms – a solid foundation for effective project execution.
Our data experts are highly qualified graduates from prestigious universities with degrees in IT, business, or media. Their technical expertise and analytical skills are crucial for precise and insightful data.
We foster our talented, ambitious team with a focus on sustainable growth within the company. Their commitment and continuous development are the key to achieving outstanding performance in every project.
NAIROBI: METROPOLIS OF PROGRESS
Security and Transparency
We work with data every day – whether it’s your internal information to which you grant us access, or publicly available data that we collect and manage. Protecting this data is our top priority. This starts with advanced technical solutions and extends to the targeted awareness training of our team.
Equally important to us is transparency. You always know what we are working on and can track progress in real time. Many of our evaluations are conducted in online tools where you can monitor activities at any time.
Contact
ANT PRICING Limited
Royal Offices Building, 3rd. Floor, Office 33, Mogotio Road, Nairobi, Kenya
E-Mail: contact@antpricing.com
Phone: +49 2102 4829662
Sam Kanja
Managing Director
I began my career in international advertising agencies and BPO companies, building extensive knowledge in global business operations. As a co-founder of Click Interactive Media and founder of Oasis Outsourcing in 2019, I developed a passion for creating opportunities for Kenya’s young, tech-savvy workforce. Now, as General Manager of Ant Pricing, I bring this experience and commitment to providing tailored, data-driven insights for competitive monitoring and market analysis. I believe in blending technology with human expertise to deliver actionable strategies that empower our clients and drive team success.
Sernaz Ay
Project Manager
I began my career in airport management, where I gained in-depth knowledge of marketing and strategic planning. This experience enabled me to transition into senior positions, including responsibility for sales and business development strategies in the security industry. I later took on a strategic leadership role in the tourism sector, where I developed business strategies, coordinated digitalisation projects and managed teams. Today, I bring my extensive business development expertise to develop innovative market access strategies, create new business opportunities and drive sustainable growth. I am convinced that the combination of strategic thinking, customer focus and technological innovation is the key to success.
Grace Wamaitha
Team Manager
I create the teams that implement their projects, coordinate, and report on the daily work. With my extensive training and expertise in project management, procurement, logistics, and customer service, I ensure that the best employees are always working on their projects. You can trust me to bring a wealth of knowledge and hands-on experience to every aspect of the project. My background in optimizing supply chains, managing customer relations, and streamlining procurement processes allows me to deliver efficient, high-quality solutions. I am dedicated to ensuring clear communication, fostering collaboration, and addressing any concerns promptly, making me a reliable point of contact for all project-related inquiries.
Our team
Achieving success together
Our team at Ant Pricing consists of data analysts, IT experts and project managers with relevant qualifications and experience from numerous projects. Whether price and market analyses or tailor-made solutions, we fulfil your requirements 100%.
FAQ – FREQUENTLY ASKED QUESTIONS
What distinguishes Ant Pricing from traditional price scraping?
Price scraping is a technique used to automatically extract data, such as prices, from online shops or marketplaces. This method has many drawbacks. The software needs to be tailored to the specific websites and their structure. If clear identifiers like EAN codes or product numbers are missing, and the matching can only be done based on product descriptions or imprecise features, corresponding crawlers or bots often fail. Additionally, online shop or platform operators typically have no interest in allowing their pages to be scraped, and as a result, such software is blocked. Another disadvantage is that many online shops’ customer-specific prices, such as discounts for children, seniors, or loyal customers, cannot be detected by software. Our approach is different. We use proprietary software as the foundation for our research, but the core of our work is manual research and analysis. Our teams are specifically trained for each situation and recognize all the particularities of their industry.
How does communication for my project work?
When you present your project to us, we discuss your idea in detail and share insights from similar projects. Together with you, our project management defines the goal and the necessary steps to achieve it. We assemble a team that will be dedicated solely to your project and assign a team leader. The project managers and team leader will be available to you as points of contact throughout the entire project.
How can I monitor my project?
In addition to regular communication and reporting, you generally have access to the software tools we use. This allows you to track the progress of your projects in real-time and make adjustments whenever needed.
What does Ant Pricing’s work cost?
Of course, we cannot provide a fixed price without knowing the details of the project. In general, once we have defined the project with you, we assess the scope and provide you with a binding offer for the defined goal. This means you don’t pay based on hours worked, but according to the defined scope of the project. The detailed costs are thus known to you before the project begins. A rough estimate of the project/costs can be found in our case study available on this website.
What if my requirements change during the project?
This is not the exception for us, but the rule. In nearly all projects, we have made changes or additions in collaboration with our clients. Often, new approaches for further projects emerge from the data collected. This is exactly our goal – we don’t just want to work with you on a short-term project, but to continually expand the scope of our collaboration together. Many of our clients have their own teams, which have become deeply familiar with their topics and are firmly integrated into their processes.
In which language can I communicate with Ant Pricing?
We handle your inquiries in either German or English, depending on your preference.